Kim Kardashian West has announced the launch of her new shapewear brand, KIMONO, including underwear in a variety of styles, shapes, and skin tones that 'enhance, smooth, lift or sculpt' the body.

The American TV personality and beauty mogul took to social media to share campaign images, shot by Vanessa Beecroft, captioned 'I’ve been passionate about this for 15 years. Kimono is my take on shapewear and solutions for women that actually work'.